The Digital Transformation of Business Practices in Southeast Asia

The curriculum includes detailed consideration of digital regionalism in Southeast Asia (ASEAN-led initiatives and their implications for business), brand-building and advertising amidst the increasing digitalization, the infrastructure aspects (the broadband penetration, data centers etc.). Selected regulatory aspects like data localization and digital currency, digital strategies and practices implemented by Southeast Asian companies, including micro-, small and medium-sized enterprises, as well as skill-training and HR-related components of digitalization are comprehensively explored.  As the course is digital and remote, there are no formal prerequisites. The knowledge prerequisites for the course include:  General understanding of major developments that shape politics, economy and security of Southeast Asia.  Basic knowledge of specificity of doing business in Southeast Asia (the factor of ethnic Chinese diasporas, influence of Confucianism on business-related processes, etc.).   A good command of English.  The course is offered by HSE University, a globally renowned center of academic and teaching excellence. In order to develop skills expected from well-trained professionals, as well as synergize the material with practical tasks, the course consists of fragment assignments and end-lecture assignments. As their names suggest, the assignments perform different functions. Fragment assignments aim to evaluate how the course students get hold of the materials presented in lecture fragments and includes three types of questions. In their turn, end-lecture assignments assess the extent to which students understand the big themes of the course by offering its students five types of specially selected questions. For the sake of convenience, the course presents unified types of fragment and end-lecture assignments (although minor exceptions, due to the specificity of selected topics, are possible).

General understanding of major developments that shape politics, economy and security of Southeast Asia. Basic knowledge of specificity of doing business in Southeast Asia (the factor of ethnic Chinese diasporas, influence of Confucianism on business-related processes, etc.).  A good command of English.